Every business owner would want to know how to increase sales of his business, right? It is okay, there is no need to be ashamed. It's really strange, you know if there are people who decide to start a business, but have absolutely no interest in increasing sales, right?
This is because, like most other economic activities, running a business independently is carried out with the most important financial principle, namely obtaining the maximum profit with the most negligible possible burden.
 |
| Top 5 Strategies and Ways to Increase Business Sales (image: answersaibaba) |
Well, to always hold on to this principle, increasing sales numbers is something worth pursuing. How come? High sales figures are the same as the recorded turnover; and the higher the turnover, the higher the profits.
For business owners who have or even often wondered, "What can you do to increase sales?", just look at the following explanation carefully!
5 Ways to Increase Business Sales
What is a good sales strategy? The answer is quite simple, a good sales strategy can ensure successful sales with minimal expenses. To be able to do this, sales activities need to be well planned at each stage.
The next question that arises becomes clearer, what are the steps to increase sales? There are at least five stages that must be done to ensure that the business can continue to grow with increasing sales figures, starting from identifying the products and services that you want to sell to the services that can be offered for after-sales.
Interested in knowing the concrete steps? Come on, see the following description:
Step One: Get to Know the Products and Services
So that sales figures can continue to be increased, either directly or through stages that are passed periodically, of course, we need to know in advance the character of the product or service we want to sell.
At this stage, business owners can conduct a variety of research to identify their own business, ranging from product research to find out how much the market needs for the product or service they want to sell or the development and adjustments that need to be made, to market research that can help us measure how much our business success can be accepted by customers.
Without knowing exactly what we want to sell, it is difficult to determine the best strategy that can be applied. Remember, for different products and services, the strategies and approaches that need to be taken to customers can be different, you know! Selling pet food, for example, obviously can't be done with the same strategy as selling beauty products, right?
With this situation, understanding the characteristics of the business we are running should be the first step that needs to be done before carrying out the next steps!
Step Two: Define Target Segments
Never forget that the products and services that we have prepared may not be used or needed by everyone. Just like the product or service itself, the market segment we want to target also has different characteristics.
Therefore, after knowing the nature of the product or service that we want to sell, the next step that needs to be done is to look back at who is most likely to buy the goods or services.
Always understand that each product has its market segment. It's impossible, right, we expect high sales figures from a market segment that is not interested in pets if the product we offer is pet food.
Increasing sales doesn't mean you have to be able to sell an item to all market segments, you know! Because even if it is possible to do this, the expenses that we have to prepare will be even greater. Compared to that, isn't it better for us to target certain market segments that are interested in our products?
Step Three: Find the Best Marketing Activities
If you pay close attention, advertisements for cosmetics and other beauty equipment often use female models. When viewed more closely, the colour tones used also tend to be bright, in contrast to advertisements for similar products aimed at male customers.
Why is that so? It's easy, depending on the product or service you want to sell and the targeted market segment, the marketing activities carried out can be much different from each other.
Marketing activities for offline stores, for example, could be the opposite of increasing sales in the marketplace. The form of marketing activities that should be carried out can be different, ranging from advertising, giving special discounts, or other forms of promos.
For this one stage, the trial and error process can be explored and applied carefully. Try asking yourself, "what kind of marketing activity, is the most successful in driving business sales figures?"
There are five ways to increase sales that business actors can emulate.
Step Four: Maintain Service Quality
After making sure that marketing activities have been carefully thought out to drive sales figures, the next step that needs to be considered is the buying and selling process itself.
Service quality is not only important in increasing physical store sales, but also for online sales. However, whether it is done offline or online, this activity requires us to deal directly with customers.
If we can provide the best quality service, customers will certainly be interested in making repeat purchases on another day, and the target of increasing sales will be easier to achieve.
Having clear SOPs will be very much needed at this stage, for example, regulating how store employees and online store admins should talk to customers. Clear sales standards need to be enforced so that every customer can have a pleasant shopping experience.
Step Five: Maintain Customer Satisfaction Levels
Satisfied customers are the main key to ensuring the business can survive, even grow and develop. The reason is, that when the customer is satisfied with the shopping experience he has done, the customer will likely return instead of moving to a competitor on another day.
On the other hand, customers who are dissatisfied with the experience they get when shopping are more likely to not make a repeat purchase on another day. That is, the potential for losses is even greater because we will lose those customers, right?
No need to worry, many things can be done to maintain the level of customer satisfaction! However, of the many ways, the key remains: how much we care about our customers.
For example, in how to increase online sales, businesses thank customers who have made purchases and even ask them to leave a review to see how satisfied they are with their shopping experience.
By doing so, even business owners can know exactly what they can do to ensure the best service for their customers in hopes of driving sales!
How to Increase Online Sales
Through the stages described previously, how to increase online sales can be done easily. After all, the steps above hold a general concept and can be applied to any situation, right?
By identifying the products they want to sell, business owners can estimate what needs to be prepared to make sales online. Remember, unlike selling directly at a physical place of business, online sales require an expedition service to ensure the goods can be safely received by customers.
The next steps will be more or less the same, both the market segment you want to target, the marketing activities you want to carry out, and the quality of the service that must be provided, all of which need to be carefully considered and adjusted so that they can be done online.
The focus for online sales is actually on the fifth stage, namely maintaining the level of customer satisfaction. The reason is, that in online sales, it is easy for customers to find similar products or services offered by competitors, so retention must be prioritized so that sales figures can be increased.
How to Increase Store Sales
Not much different, how to increase store sales can be done with the same steps. However, in online sales we need to focus more on retention by maintaining the level of customer satisfaction, for offline sales in stores, business owners need to focus more on maintaining service quality.
Why is that so? It's simple, in the offline buying and selling process at physical stores, the forms of interaction that must be carried out with customers become more diverse, starting from before, during, and after the transaction. This means that if we cannot maintain service quality, there will be more sources of dissatisfaction felt by customers.
Do not forget also that selling in stores requires us to meet face to face with customers. Therefore, the quality of service becomes important because customers can directly assess the services they get.
No wonder, right, why in offline sales, smiling and greeting customers often included in the operational standard?
How to Increase Sales on the Marketplace
How, anyway, how to increase sales in the marketplace? No need to be confused, basically the steps that need to be done will be more or less similar, it's just that for the marketplace we will find differences in the sales channels used.
In the marketplace, there are many restrictions that business owners need to comply with in selling. For example, we can't easily determine the market segment we want to target because each marketplace has its user segment, right?
Therefore, when selling on the marketplace, what we must strive we must strive for is that can be carried out outside the marketplace platform itself. Take advantage of various existing marketing channels to ensure an increase in sales figures.
Maybe business owners really can't do much when faced with the terms and conditions of using the marketplace, but for marketing activities carried out outside the platform, business owners can still strive for the best marketing activities, you know!
Knowing how to increase sales is still not enough if it is not accompanied by good business management. So that the efforts made to boost sales figures are not in vain, use the major application that can help simplify business management so that the level of customer satisfaction is always maintained!
